Workshop: Community Building and Marketing for the Film Industry

In this workshop, we will explore the fundamentals of marketing and the art of building a loyal community around your film or film-related business.

Learn how to cultivate an engaged fan base that supports your work, drives organic growth, and provides invaluable feedback, all while reducing your marketing costs.

Get in touch

Maarit, Votemo CEO, Conducting a Panel Discussion at Cannes Marché du Film

Key Focus Areas:

Marketing Fundamentals: Understand the core principles of marketing within the film industry.
Building a Lasting Community: Learn how to create and nurture a community that will champion your work.
Fan Engagement & Organic Growth: Discover how your community can drive growth, spread the word, and provide honest feedback that shapes your success.
Strategic Planning: Develop a comprehensive marketing strategy, complete with a tactical roadmap.
AI Tools & Technology: Test the latest AI-powered tools designed to help you generate creative ideas, streamline planning, and optimize execution.

What You'll Learn:

How to develop a marketing strategy and a tactical plan to build and maintain a film community.
Effective channels, tools, and methods to grow your audience organically.
A curated list of SaaS technologies and AI tools to streamline your marketing efforts.
Key Performance Indicators (KPIs) to track and measure your community's growth and marketing success.

Who Should Attend:

Filmmakers
Distribution companies
Film technology companies
Film festival organizers

Takeaways:

A clear strategy to build and grow your community.
A tactical plan outlining your first steps.
A list of recommended tools, channels, and AI technologies to enhance your marketing efforts.
Defined KPIs to help track your progress and success.

What to expect?

Maarit Mäeveer-Eller

CEO & Co-Founder

> Talk to Maarit and book the workshop for your event

With 12 years of experience as a marketing manager and strategist, Maarit has successfully launched and marketed HBO, FOXPlay, and VOD content in the Baltics. Currently, as co-founder, CEO, and Head of Sales at Votemo, she collaborates with over 50 film festivals globally, helping them engage audiences and build stronger communities. Recently, Maarit organized a panel discussion at Marché du Film and participated in several other film industry events as a speaker.

Tõnis Vassar

CPO & Co-Founder

A cross-media expert and former creative director at some of the largest advertising agencies in the Baltic region (McCann, Havas), Tõnis brings a wealth of experience in creative direction and strategy. As co-founder and CPO of Votemo, he works hands-on with media events and film festivals across 16 countries, supporting them in setting up and running audience award voting and other engagement projects. Tõnis is also the founder of the advertising agency HUNDRED in Estonia.